Opportunity framing and assumptions

Review questions

Opportunity framing and assumptions

A venture opportunity begins with a customer occasion, not a product label. Cafeteria closing and a long gate walk are different night-shift problems, while home food may work for some people. Segment by shift and ability to leave the station; separate user, payer and site authority. Compare alternatives on timing, access, price and effort, retaining unknown cells. Before building an app, write assumptions that can fail and select evidence that matches each: a recent-incident interview for the problem, authorized review for pickup access, and a priced offer only after feasible operation for payment behavior. A small threshold guides a local learning decision, not market-prevalence estimation. If pickup is barred or recent incidents do not appear, revise the test or segment rather than converting interest into proven demand.

Review questions

Test your understanding with these questions. Marking and saved results are available with a free account.

  1. Question 1After three conversations a founder says every night worker will buy a meal subscription. Which problem card is defensible now?
  2. Question 2Group A is small, works after cafeteria closing and has a voluntary interview route; B is larger near restaurants; C is remote with no access route. Which first research segment is reasonable?
  3. Question 3No identical 2 a.m. subscription exists, but the worker brings food from home. How should the alternative be recorded?
  4. Question 4The team does not know whether the site permits pickup, but discusses package color. Which assumption should be checked first?