Review questions
Integrated review: Demand, forecasting and alignment
Observed sales can understate demand in a stockout, while a promotion can pull purchases from later periods. Flag events, build a comparable baseline and avoid assigning every gap to an unproven cause. Product, price, place and promotion affect demand; a new version may replace old-version sales rather than grow the category. Evaluate forecasts with held-out periods, using absolute error for size and signed error for bias. Bring the result into sales and operations planning: reconcile demand, regular capacity, opening stock and target closing stock over one horizon, then calculate the supply gap. Compare overtime, outsourcing and deferred delivery for material feasibility, quality, timing and cost. A cheap option without inputs is not a plan. With demand 800, capacity 700, opening 100 and closing target 40, available supply is 760 and the gap is 40; an approved response should preserve its assumptions and review date.
Review questions
Test your understanding with these questions. Marking and saved results are available with a free account.
Create a free account to mark your answers and save your progress.