Demand, forecasting and alignment

Review questions

Integrated review: Demand, forecasting and alignment

Observed sales can understate demand in a stockout, while a promotion can pull purchases from later periods. Flag events, build a comparable baseline and avoid assigning every gap to an unproven cause. Product, price, place and promotion affect demand; a new version may replace old-version sales rather than grow the category. Evaluate forecasts with held-out periods, using absolute error for size and signed error for bias. Bring the result into sales and operations planning: reconcile demand, regular capacity, opening stock and target closing stock over one horizon, then calculate the supply gap. Compare overtime, outsourcing and deferred delivery for material feasibility, quality, timing and cost. A cheap option without inputs is not a plan. With demand 800, capacity 700, opening 100 and closing target 40, available supply is 760 and the gap is 40; an approved response should preserve its assumptions and review date.

Review questions

Test your understanding with these questions. Marking and saved results are available with a free account.

  1. Question 1A matched quarter sold 120 units and the planner uses provisional 10% growth. The current quarter sold 90 with five stockout days. Which conclusion is best before revising the forecast?
  2. Question 2The old version sold 500 monthly before a new version launched. After launch, the old version sold 380 and the new version 170 with price and channels unchanged. What is the observed net increase in category sales?
  3. Question 3In a valid two-period time test, naïve forecast errors were +10 and +10, while a three-period average had +20 and +20 (error = actual minus forecast). Which decision is supported?
  4. Question 4Demand is 1,200, regular capacity 1,000, opening stock 150 and required closing buffer 50. Overtime can produce 100 units at incremental cost 8 each if materials and quality permit. Which decision pack fits reconciliation?