Business Development Foundations and Opportunity Selection
Builds a shared language for business development and a method for selecting markets, segments and accounts and prioritizing opportunities with evidence.
Read the whole first subject without an account: its lessons, summary and review questions.
Subject lessons
- Lesson 1 The Role of Business Development and Commercial Growth Logic
- Lesson 2 Selecting Target Markets, Segments and Accounts
- Lesson 3 Market and Account Research: Building Evidence
- Lesson 4 Prioritizing Opportunities and Framing an Opportunity Thesis
- Integrated subject summary Review questions
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