Destination System, Demand and Governance
Build a map of the destination system: who visits, what shapes demand and who has authority? Learners interpret initial indicators, distinguish management from marketing, and turn diagnosis into priorities, governance and an action plan.
Read the whole first subject without an account: its lessons, summary and review questions.
Subject lessons
- Lesson 1 What Is a Tourism Destination? System, Value and the Experience Chain
- Lesson 2 Understanding Demand, Visitors, Seasonality and Data
- Lesson 3 Stakeholders, Governance and Destination-Management Roles
- Lesson 4 From Diagnosis to Destination Strategy and Action Plan
- Integrated subject summary Review questions
The remaining subjects unlock in sequence once you create a free account.