SEO, Search and Intent Foundations
Builds the foundation for search-system behavior, search intent, keyword/topic research and safe SEO boundaries before implementation.
Read the whole first subject without an account: its lessons, summary and review questions.
Subject lessons
- Lesson 1 How Search Engines Work: Discovery, Crawling, Indexing and Serving Results
- Lesson 2 Searcher Needs, Intent and Query Language
- Lesson 3 Keyword and Topic Research and Page Mapping
- Lesson 4 Search Essentials and Safe SEO Boundaries
- Integrated subject summary Review questions
The remaining subjects unlock in sequence once you create a free account.