Subject 1 · First subject free

Framing Business Questions, Data and Metrics

Builds the foundation from the business question and data source to metric definition, data quality and documented cleaning.

Read the whole first subject without an account: its lessons, summary and review questions.

Subject lessons

  1. Lesson 1 From a Business Need to an Answerable Analytical Question 4 min read
  2. Lesson 2 Data Sources, Unit of Observation, Grain and the Data Dictionary 4 min read
  3. Lesson 3 Defining Metrics and KPIs for Valid Comparison 4 min read
  4. Lesson 4 Data Quality and Documented Cleaning Before Analysis 4 min read
  5. Integrated subject summary Review questions

The remaining subjects unlock in sequence once you create a free account.