العربية
Subject 1 · First subject free

E-Commerce Foundations and Business Model

Defines the scope of e-commerce, then connects business model, value, channels, revenue, basic unit economics, customer journey, trust and fair choice.

Read the whole first subject without an account: its lessons, summary and review questions.

Subject lessons

  1. Lesson 1 What Counts as E-Commerce? Scope, Actors and Ordering Channels 9 min read
  2. Lesson 2 Business Models, Value Propositions and Channels 9 min read
  3. Lesson 3 Revenue Logic and Basic Unit Economics 10 min read
  4. Lesson 4 Customer Journey, Trust and Fair Digital Choice 10 min read
  5. Integrated subject summary Review questions

The remaining subjects unlock in sequence once you create a free account.