Entrepreneurial Opportunity, Problem and Customer
Distinguish an idea, problem, and opportunity; identify customers and turn assumptions into questions and testable evidence.
Read the whole first subject without an account: its lessons, summary and review questions.
Subject lessons
- Lesson 1 Entrepreneurial Thinking and Value Creation under Uncertainty
- Lesson 2 Problem Framing, Customer Segments and Stakeholders
- Lesson 3 Customer Discovery and Evidence-Seeking Interviews
- Lesson 4 Hypotheses, Assumptions and Opportunity Screening
- Integrated subject summary Review questions
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