Program facts
- Study fee
- Free
- subjects
- 5
- lessons
- 20
- Estimated time
- 17.5 hours
- Access period
- 60 days
- Study language
- Arabic and English
About the program
The program develops Business English as the ability to understand, shape and use language in recurring professional situations. It begins with tone, formality, sentence structure and functional vocabulary, then moves to email, summaries and updates, meetings and digital collaboration, presentations and explaining information, and finally negotiation and an integrated case combining writing, speaking, listening and summarising. Target activities produce reviewable English outputs: an email, minutes, an action point, a meeting contribution, a presentation segment, negotiation language and a follow-up summary. The program does not treat every accent that differs from one model as an error; priority is given to intelligibility, mutual understanding and contextual appropriateness.
Practical relevance
Activities can be transferred to a learner's work or completed with a fictional case without sharing confidential data. Learners practise drafting and then reviewing purpose, completeness, tone, language accuracy and the clarity of the next step.
Why this program
Learners may know general grammar and vocabulary yet hesitate when they must turn them into clear professional communication. How formal should a message be? How can a request be precise without sounding abrupt? How do you disagree respectfully? How do you summarise a decision so that everyone knows what happens next? The curriculum is organised around these language decisions and practiceable tasks, connecting grammar, tone and vocabulary to communicative outcomes that can be reviewed rather than teaching them as isolated lists.
Career relevance
The program is relevant to people who use English in correspondence, meetings, presentations, negotiation or digital collaboration. It develops professional communication capability; it does not promise employment or promotion and is not preparation for an external language examination.
What you will learn
- Choose tone and formality according to purpose, audience and channel.
- Write clear professional emails and messages for requests, enquiries, arrangements and follow-up.
- Summarise workplace information into minutes, action points and concise updates.
- Participate in meetings using clarification, agreement, disagreement and decision confirmation.
- Communicate clearly in calls, video meetings and online interaction.
- Build a professional presentation and explain processes, data, trends and comparisons.
- Handle audience questions and reformulate when needed.
- Negotiate and persuade through proposals, conditions, questions, listening and concessions.
- Review language before sending or presenting and integrate skills in an end-to-end professional case.
Learning outcomes (11)
- Analyze purpose, audience, channel and context to choose an appropriate level of formality and tone in professional communication.
- Use core grammar, sentence structure, vocabulary and professional collocations to produce accurate and clear English messages.
- Write structured professional emails and messages for enquiries, requests, arrangements, updates, follow-ups and reminders.
- Summarise workplace information and produce concise minutes, action points and short briefs while preserving essential meaning.
- Participate effectively in meetings using language for opening discussion, turn-taking, clarification, agreement, disagreement and confirming decisions.
- Manage professional phone, video and online interactions by checking understanding, repairing misunderstandings, and confirming responsibilities and next steps.
- Plan and deliver a structured professional presentation using signposting and suitable language to explain processes, data, trends and comparisons.
- Handle audience questions through clarification, reformulation, accurate response, concise summary, or identifying what requires follow-up.
- Use negotiation and persuasion language to present proposals and conditions, explore interests, handle objections, and state concessions and agreements clearly.
- Adapt communication in multilingual and intercultural settings by prioritising clarity, respect and explicit checking of understanding rather than assuming one correct accent.
- Integrate writing, speaking, listening, summarising and editing in an end-to-end professional scenario, reviewing the language product before sending or presenting it.
Who it is for
- Learners and professionals seeking a structured foundation in Business English and Professional Communication.
- People seeking applicable knowledge without requiring advanced professional experience.
- People who use, or expect to use, English in email, meetings, presentations and collaboration with colleagues or clients.
Prerequisites
- Basic ability to read and write simple English sentences and willingness to practise. No formal CEFR level is assumed without testing.
- No advanced professional experience is required; fictional cases can be used.
What it does not offer
- Preparation for a specific external language test or certificate.
- Mastering one accent or imitating a native speaker as the success criterion.
- A guarantee of employment or promotion.
Curriculum
- Subject 1 Open for free
Foundations of Clear Professional English
Builds the language-decision foundation for work: purpose, audience and tone, followed by grammatical accuracy, vocabulary and intelligibility in listening and speaking.
- Subject 2
Professional Writing: Email, Summaries and Updates
Turns the foundation into structured professional writing: email, requests, arrangements, summaries, minutes, action points and updates with pre-send review.
- Subject 3
Meetings and Collaborative Communication
Practises collaborative communication in meetings, calls, video and online interaction, including clarification, disagreement, decisions and follow-up closure.
- Subject 4
Professional Presentations and Explaining Information
Develops clear presentation structure, explanation of processes, data and trends, and handling questions, reformulation and follow-up.
- Subject 5
Negotiation, Persuasion and Integrated Communication
Combines negotiation, persuasion and multilingual communication in a final case linking email, meeting, presentation and negotiation to a written summary.
Subjects unlock in sequence as you progress.
Strengths
- Five progressive subjects moving from language decisions to an integrated workplace task.
- Authentic language products: email, summary, minutes, meeting, presentation and negotiation.
- Grammar, vocabulary and tone linked to clarity, purpose and context instead of isolated drills.
- Practice in clarification and communication repair in multilingual settings.
- Country-neutral cases that can be adapted to the learner's environment.
Evidence basis
The blueprint draws on the CEFR as a descriptive framework for communicative activities, mediation and online interaction; official educational/professional resources for email, meetings, negotiation and speaking; Cambridge guidance on register and politeness; and the official ISO 24495-1 plain-language abstract. No CEFR level is assigned to this diploma and no external language certification is claimed.
Reference organizations
- Council of Europe
- British Council LearnEnglish
- Cambridge Dictionary — English Grammar Today
- International Organization for Standardization (ISO)
Frameworks used
- Common European Framework of Reference for Languages (CEFR) — descriptive scheme only — current public framework / Companion-volume context
Methodology
Design starts from workplace tasks and observable outputs, then links each task to the language, grammar, vocabulary and clarification strategies it requires. The CEFR is used descriptively, not as a certification target, and practical sources anchor task types rather than being copied.
How the route works
Short Diplomas are relatively comprehensive learning pathways that cover a major subject through five connected learning subjects and structured assessments, with a diploma transcript available with the credential.
Self-paced sequential study. Content unlocks progressively and each subject combines reading, examples, exercises, knowledge checks, and assessment.
- Build integrated knowledge in a major subject.
- Study through five clear, connected learning subjects.
- Complete a defined assessment for each subject.
- Receive a diploma transcript showing subjects and results when the credential is issued.
Assessment
Each Short Diploma contains five subjects, each with an approved assessment. A sixth final exam is not required when the five assessments adequately cover the learning outcomes.
Assessment attempts: 2 per assessment, 7 days apart
The pass mark is announced before the program is published.
Certificate
Successful completion makes the learner eligible for the Short Diploma certificate and Diploma Transcript under the credential policy.
Every certificate has a public verification code. Verify a certificate
Disclaimer: Training completion, not a university degree, professional licence or external language-proficiency certification.
Program questions
Is this diploma preparation for IELTS, TOEFL or another language certificate?
No. The goal is English for work and professional communication. The program does not follow an external exam blueprint or claim a result in a language certificate.
Do I need advanced work experience?
Advanced professional experience is not required. Fictional cases are available when a learner does not have a suitable workplace situation, and professional terms are introduced when they first matter.
Does the program assign a CEFR level such as B1 or B2?
No CEFR level is invented without validated measurement. The CEFR is used as a useful descriptive framework for communicative tasks, while learning focuses on performance in workplace situations.
Does the program focus on grammar or conversation?
It combines them according to the task. Grammar and vocabulary are reviewed when they affect accuracy or clarity, then used in writing, speaking, listening, summarising and negotiation.
Do I need to speak with a British or American accent?
No. One accent is not presented as the only correct model. The program focuses on intelligibility, mutual understanding, listening and asking for clarification when needed.
What kinds of writing will I practise?
Practice includes email and professional messages, requests and arrangements, follow-ups, summaries, meeting minutes, action points and short updates.
Does the program include meetings, presentations and negotiation?
Yes. Dedicated subjects cover meeting participation and digital collaboration, presentations and questions, then negotiation and persuasion in an integrated case.
Does completing the diploma guarantee a job or promotion?
No. The program develops applicable communication knowledge and practice, but it cannot guarantee a hiring, promotion or other professional decision.